VEGLE VEGLE 비글베글
Long-term vegetarian
practice support service
*This project is targeted towards Koreans and consists content in reference to Korea.
Promo Video.
Background
There is a growing vegetarian population while lacking available vegetarian infrastructure. Amongst increasing interest in vegetarianism, there is also the cessation of vegetarianism.
Problem
There is a lack of information or misinformation about vegetarianism, along with difficulty in calculating nutrition consumption, which leads to hardship in continuing a vegetarian diet for a long period of time.
Problem Statement
“A service that helps those who want to maintain a long-term vegetarian diet to have a pleasant and healthy experience throughout their journey with its nurturing simulation games, nutrition analysis, and information sharing functionalities.”
Flow & Cultural Model
Brand Identity
Supports and helps all levels of vegetarians from vegan to vegetarian to be able to maintain their diet of choice.
UI Structure
Final Design
01. Onboarding — Game Story Description
Describes the story of a game where you have to grow trees.
Users plant and nurture trees to create forests to protect the environment. When a user records a vegetarian diet, the plant receives energy from the plant to grow trees and animals visit.
01. Onboarding — Collecting User Info
This is an analysis stage to provide a appropriately personalized information to the user by reflecting the vegetarian diet in each stage.
Collects user's nickname, diet of choice, and direction.
02. Main Page — Seed given & Tree growth
Once the seed granted to the user is planted, the game starts.
A tree grows every time the user logs their dietary meal.
02. Main Page
The tree grows by 1m every 3 meal recordings. When the tree reaches 30m, a new tree seed is planted. With consistent logging, the user can have a conceptually same effect of planting more than 15 trees a year.
02. Main Page — Unlocking animals & Story Progression
As the tree grows, animals are unlocked one by one and placed on the tree. Newly unlocked animals are notified to the user by slight motion on the tree, and when clicked, the story of how the animal came to the tree can be viewed. The story indirectly includes what the animals go through in the factory.
02. Main Page — Tree & Animal Collection Pages
The user can check on their vegetarian span, the trees planted so far, and the trees that have been unlocked. The animals can be viewed on My Page. On the Tree collection page, the previously completed trees with their length of time taken to be completed are displayed. You can view the snapshots of the last image of the completed.
03. Challenge — Food log in progress & Completed challenge rewards
When you provide food information related to vegetarianism and record a diet containing that food, The challenge can be completed by providing food information related to vegetarianism and recording a meal that contains it. Once the challenge is submitted, item rewards are provided. You can go to record your meal right from the challenge screen, and it will work with the community to recommend a meal containing the food.
03. Challenge — Item/Background Collection & Apply
Items received as rewards through challenges can be collected and viewed in the item locker on the main screen. When you click the apply button for either background, tree custom item, or animal custom item, it is immediately applied to the tree you are growing.
04. Meal Recording
Users log their meals to grow their trees.
Steps
1. Take a picture
2. Enter the menu
3. Select the provided component based on the entered menu
05. Meal Gallery — Calendar & Nutrition
The recorded meal can be viewed in the meal gallery.
You can check what meals you ate by date with the calendar function.
06. Nutrition Analysis
Based on the recorded meal, daily / weekly / monthly nutritional balance is analyzed.
We provide a short feedback on insufficient nutrition and recommend a meal that includes missing nutrients through the community-shared meals.
07. Community
Share recorded meals with the community. Posts are classified into categories of restaurants, recipes, prototypes, and meals, and is used for sharing information between users and for recommending meals. Posts that users find useful can be bookmarked as favorites on a separate page.
01. Onboarding — Game Story Description
Describes the story of a game where you have to grow trees.
Users plant and nurture trees to create forests to protect the environment. When a user records a vegetarian diet, the plant receives energy from the plant to grow trees and animals visit.
01. Onboarding — Collecting User Info
This is an analysis stage to provide a appropriately personalized information to the user by reflecting the vegetarian diet in each stage.
Collects user's nickname, diet of choice, and direction.
02. Main Page — Seed given & Tree growth
Once the seed granted to the user is planted, the game starts.
A tree grows every time the user logs their dietary meal.
02. Main Page
The tree grows by 1m every 3 meal recordings. When the tree reaches 30m, a new tree seed is planted. With consistent logging, the user can have a conceptually same effect of planting more than 15 trees a year.
02. Main Page — Unlocking animals & Story Progression
As the tree grows, animals are unlocked one by one and placed on the tree. Newly unlocked animals are notified to the user by slight motion on the tree, and when clicked, the story of how the animal came to the tree can be viewed. The story indirectly includes what the animals go through in the factory.
02. Main Page — Tree & Animal Collection Pages
The user can check on their vegetarian span, the trees planted so far, and the trees that have been unlocked. The animals can be viewed on My Page. On the Tree collection page, the previously completed trees with their length of time taken to be completed are displayed. You can view the snapshots of the last image of the completed.
03. Challenge — Food log in progress & Completed challenge rewards
When you provide food information related to vegetarianism and record a diet containing that food, The challenge can be completed by providing food information related to vegetarianism and recording a meal that contains it. Once the challenge is submitted, item rewards are provided. You can go to record your meal right from the challenge screen, and it will work with the community to recommend a meal containing the food.
03. Challenge — Item/Background Collection & Apply
Items received as rewards through challenges can be collected and viewed in the item locker on the main screen. When you click the apply button for either background, tree custom item, or animal custom item, it is immediately applied to the tree you are growing.
04. Meal Recording
Users log their meals to grow their trees.
Steps
1. Take a picture
2. Enter the menu
3. Select the provided component based on the entered menu
05. Meal Gallery — Calendar & Nutrition
The recorded meal can be viewed in the meal gallery.
You can check what meals you ate by date with the calendar function.
06. Nutrition Analysis
Based on the recorded meal, daily / weekly / monthly nutritional balance is analyzed.
We provide a short feedback on insufficient nutrition and recommend a meal that includes missing nutrients through the community-shared meals.
07. Community
Share recorded meals with the community. Posts are classified into categories of restaurants, recipes, prototypes, and meals, and is used for sharing information between users and for recommending meals. Posts that users find useful can be bookmarked as favorites on a separate page.
01. Onboarding — Game Story Description
Describes the story of a game where you have to grow trees.
Users plant and nurture trees to create forests to protect the environment. When a user records a vegetarian diet, the plant receives energy from the plant to grow trees and animals visit.
01. Onboarding — Collecting User Info
This is an analysis stage to provide a appropriately personalized information to the user by reflecting the vegetarian diet in each stage.
Collects user's nickname, diet of choice, and direction.
02. Main Page — Seed given & Tree growth
Once the seed granted to the user is planted, the game starts.
A tree grows every time the user logs their dietary meal.
02. Main Page
The tree grows by 1m every 3 meal recordings. When the tree reaches 30m, a new tree seed is planted. With consistent logging, the user can have a conceptually same effect of planting more than 15 trees a year.
02. Main Page — Unlocking animals & Story Progression
As the tree grows, animals are unlocked one by one and placed on the tree. Newly unlocked animals are notified to the user by slight motion on the tree, and when clicked, the story of how the animal came to the tree can be viewed. The story indirectly includes what the animals go through in the factory.
02. Main Page — Tree & Animal Collection Pages
The user can check on their vegetarian span, the trees planted so far, and the trees that have been unlocked. The animals can be viewed on My Page. On the Tree collection page, the previously completed trees with their length of time taken to be completed are displayed. You can view the snapshots of the last image of the completed.
03. Challenge — Food log in progress & Completed challenge rewards
When you provide food information related to vegetarianism and record a diet containing that food, The challenge can be completed by providing food information related to vegetarianism and recording a meal that contains it. Once the challenge is submitted, item rewards are provided. You can go to record your meal right from the challenge screen, and it will work with the community to recommend a meal containing the food.
03. Challenge — Item/Background Collection & Apply
Items received as rewards through challenges can be collected and viewed in the item locker on the main screen. When you click the apply button for either background, tree custom item, or animal custom item, it is immediately applied to the tree you are growing.
04. Meal Recording
Users log their meals to grow their trees.
Steps
1. Take a picture
2. Enter the menu
3. Select the provided component based on the entered menu
05. Meal Gallery — Calendar & Nutrition
The recorded meal can be viewed in the meal gallery.
You can check what meals you ate by date with the calendar function.
06. Nutrition Analysis
Based on the recorded meal, daily / weekly / monthly nutritional balance is analyzed.
We provide a short feedback on insufficient nutrition and recommend a meal that includes missing nutrients through the community-shared meals.
07. Community
Share recorded meals with the community. Posts are classified into categories of restaurants, recipes, prototypes, and meals, and is used for sharing information between users and for recommending meals. Posts that users find useful can be bookmarked as favorites on a separate page.
01. Onboarding — Game Story Description
Describes the story of a game where you have to grow trees.
Users plant and nurture trees to create forests to protect the environment. When a user records a vegetarian diet, the plant receives energy from the plant to grow trees and animals visit.
01. Onboarding — Collecting User Info
This is an analysis stage to provide a appropriately personalized information to the user by reflecting the vegetarian diet in each stage.
Collects user's nickname, diet of choice, and direction.
02. Main Page — Seed given & Tree growth
Once the seed granted to the user is planted, the game starts.
A tree grows every time the user logs their dietary meal.
02. Main Page
The tree grows by 1m every 3 meal recordings. When the tree reaches 30m, a new tree seed is planted. With consistent logging, the user can have a conceptually same effect of planting more than 15 trees a year.
02. Main Page — Unlocking animals & Story Progression
As the tree grows, animals are unlocked one by one and placed on the tree. Newly unlocked animals are notified to the user by slight motion on the tree, and when clicked, the story of how the animal came to the tree can be viewed. The story indirectly includes what the animals go through in the factory.
02. Main Page — Tree & Animal Collection Pages
The user can check on their vegetarian span, the trees planted so far, and the trees that have been unlocked. The animals can be viewed on My Page. On the Tree collection page, the previously completed trees with their length of time taken to be completed are displayed. You can view the snapshots of the last image of the completed.
03. Challenge — Food log in progress & Completed challenge rewards
When you provide food information related to vegetarianism and record a diet containing that food, The challenge can be completed by providing food information related to vegetarianism and recording a meal that contains it. Once the challenge is submitted, item rewards are provided. You can go to record your meal right from the challenge screen, and it will work with the community to recommend a meal containing the food.
03. Challenge — Item/Background Collection & Apply
Items received as rewards through challenges can be collected and viewed in the item locker on the main screen. When you click the apply button for either background, tree custom item, or animal custom item, it is immediately applied to the tree you are growing.
04. Meal Recording
Users log their meals to grow their trees.
Steps
1. Take a picture
2. Enter the menu
3. Select the provided component based on the entered menu
05. Meal Gallery — Calendar & Nutrition
The recorded meal can be viewed in the meal gallery.
You can check what meals you ate by date with the calendar function.
06. Nutrition Analysis
Based on the recorded meal, daily / weekly / monthly nutritional balance is analyzed.
We provide a short feedback on insufficient nutrition and recommend a meal that includes missing nutrients through the community-shared meals.
07. Community
Share recorded meals with the community. Posts are classified into categories of restaurants, recipes, prototypes, and meals, and is used for sharing information between users and for recommending meals. Posts that users find useful can be bookmarked as favorites on a separate page.